Hot Tub Sales Tricks used on the
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Sales Techniques used to victimize consumers
Have you ever spent time with a sales person and felt dirty after you leave, but you can't quite figure out what was going on, or what was it about that guy made you feel like you were being used by them? Well, don't feel alone. There are plenty of slick sales tricks used today to get you to buy.
forming of a conclusion from premises rather than explicit information
provided in a passage."
"I don't want my kids soaking in yukky
water." This is from a major manfaturer's sales
representative. This company uses the ridiculous %100 no bypass filtering that
doesn't even follow the basic health rules of the ANSI
or UL for the amounts of water filtered daily.
These are the spas that sell the most chemicals to keep them cleaner.
There is on thing for sure about this company, they do have a lot of spas sold and they have the most "suckers" who own them. When I tell people who have purchased these cheaply made and overpriced spas they normally will get angry with me. Years later, they will send me an apology for the information, because these spas operate exactly as I tell people.
"Only our spas are rated for use by the
Arthritis Foundation." This
was told to me by a woman with
was about to buy one of their spas, based upon the salesman's false
implications. This company places the Arthritis
Foundation logo on advetizing, "implying" an indosement. There is
no indorsement, and there is never any, but it is "implied" by just
being on the page of advertising.
pragmatics (linguistics), implication is the relationship between two
statements where the truth of one suggests the truth of the other,
but--distinguishing implication from entailment--does not require it.
For example, the sentence Mary had a baby and got married strongly
suggests that Mary had the baby before the wedding, but the sentence
would still be strictly true even if Mary had her baby after she got
Much of my remarks are about one company that is rapent with
nonsense. These are the people with the most money and the least
ethics. They place some sort of advertising about an outside test, by a
"prestigious" testing company.
The implication is that all of their spas are energy
efficient, but in the test they use a 120V spa with a 1500 Watt heater,
while most of their spas are 240V with 6000 watt water heater.
The inference is that if this spa that is basically not usable in most
states in winter, has a low electric consumption then the rest of the
spas in the "pack" will be similar in energy use.
The test is ambiguous, to say the least, because it does not
compare their spas against better designed spas and the test spa is
never used by people, so the normal use of the jet pumps to clean up
the water is not part of the test. No ozone running to save 60
watts to 120 watts. There is no wind in the test, and the test is
of absolutely no practical value, except to concoct more sales
inferences that are basically lies.
Spa Industry's Reliance upon
If there is one thing that spa stores rely on, more than any
other thing, it is the spa shopper's ignorance when it comes to hot
tubs and spas. Don't feel guilty because you don't know much
about spas, you need to learn before you shop.
I was in the store one day, when one of my employees called
and told me to turn on the radio to the Tom Martino, consumer advocate
There was a fellow on the phone with Tom, who had gone
shopping at a spa store and was thown out of the store for asking
questions. He asked about the insulation, pumps, controls,
heater, shell construction and all the stuff that an educated consumer
should be asking. The sales person could not handle those
questions, so he got the store manager to come and talk with this
shopper. The store manager threw the shopper out of the store,
because he thought he was a spy for another spa store.
The sales man was caught looking inside the shopper's car, apparently, looking for evedence of this guys association with the spa industry. I guess they were looking for spa parts, pool and spa trade magazines or something.
If you want to be taken for a ride by a spa company, then go
into the store blind and see how well you come out on the deal?
The bare minimum information you need is the "Shopping
List" I publish. I recommend the "How
Spas Are Made Book."
Obligation and Guilt to buy:
The advertising says to call for a free "site inspection" for a spa. When you call for any information on prices, they will not tell you. If you call for the appointment for a "site inspection" they will insist that all of the "decision makers" be there when the "site inspector" comes.
What happens according to my information is the site inspector is a highly trained, high pressure sales person. They start out with spending an hour or so, doing a 5 minute job for me. They take out the tape measure and write a bunch of notes while the "qualify you" as a buyer. This "work" will tend to create a false sense of obligation . The longer you let them stay, the more you are obligated to buy. It is psychological garbage. You will not ever hear a price until they are ready to "close" you. These methods are used and are particularly effective on regular nice people. The commissions are very heavy and some of the stories I have heard make me want to dissassociate myself from the spa industry. A lot of what goes on makes me feel that way.
Chemical Free Spas:
I have a problem with this statement, because, we offer the most ecologically friendly non-halogen based methods of caring for spas, but it is not "chemical free". The only spas that are chemically free are empty. The "implication" is that there is no care or work involved in owing a spa.
The sales person is taught to avoid any form of words that will result in the shopper balking at purchasing, even if it is something that the shopper needs to know about before they buy. They are taught to quickly answer with a short statement like, "I'll get into that later. It is easy." Then they go onto another part of the sales pitch and never ever discuss the spa care and maintenance the owners have to do again.
So, they imply that there is no work involved and they avoid the subject like the plague.
There are a lot more of these tricks played on consumers. Please read all of the articles on this site and read the book, How Spas are Made. It will make you a smart spa shopper.
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